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Your Fortune is in the Follow Up!
07-12-2018, 05:12 PM
Post: #1
Big Grin Your Fortune is in the Follow Up!
Would you blow your complete annual marketing and advertising spending budget on just a single ad to run after during the Superbowl?

Of course you wouldn't. You know that men and women seeing your message just as soon as would not be enough.

Then why do we have a tendency to spend our time and dollars on single-shot advertising, rather than repeated messages?

The answer is... most people just never know any much better. Or, maybe it seems boring to repeat your message more than and more than and more than and over.

But the truth is, your fortune is in the stick to up!

This previous weekend I went to hear direct advertising master Bill Glazer (my marketing and advertising mentor who runs Glazer-Kennedy Inner Circle (along with Dan Kennedy) speak at a conference here in Los Angeles. To get fresh information, please consider peeping at: account. Throughout his speak, he shared with the audience how he spent the last couple of decades of his life operating Baltimore's #1 retail men's clothing shop, Gage Menswear, along with his late father.

Bill talked about a single of his very first direct mail campaigns, and how during the planning stages he announced to his dad that they have been going to mail a particular promotional offer you to the very same list not when, not twice, but three instances. His father was appalled and yelled at Bill that he was crazy and was wasting their cash!

Bill persisted and mailed all 3 pieces of the campaign. Well, their benefits revealed that mailing the exact same offer you 3 occasions not only enhanced their response, it DOUBLED their response! Pop was floored, and he positive was delighted with the flurry of sales that came in. From that point on he also trusted Bill with their advertising and marketing dollars.

Why does repeating your message function? online newsletters writing

It really is easy... individuals are inundated with messages every day. Final statistic I heard was each of us sees over 3,700 distinct messages a day! That implies you want to repeat yourself more than and over if you are going to break by way of the clutter, actually get their interest, get them to read or listen AND get them to respond.

Your assignment is to now appear at all places of your advertising and marketing and marketing in your enterprise, and see where you require to add some stick to up.

Some rapid areas to look at:

Your Ezines - Are you publishing your ezine enough? When a month just does not cut it anymore. You must be reaching out and "touching" your prospects and customers at least once a week, if not far more. (If you happen to be operating out of ideas or you are not positive how to do this with no bugging folks, my ezine system requires care of that for you!)

Teleseminars and Reside Events - When advertising events, you are going to want numerous much more than a single or two announcements or mailings. As a general rule, when I am genuinely trying to fill up a teleseminar (telephone seminar) I sent out at least three emails committed to the promotion. To explore additional information, please have a look at: advertiser. For reside events, you require dozens of messages, and properly ahead of time. Most of the trainers I know start advertising no significantly less than six months ahead of any live event they're hosting!

One particular-on-A single Marketing - If you cold get in touch with or mail out letters to prospects, how several occasions are you following up? Don't be afraid to contact or mail once more. I myself have lastly responded to an offer after I've been contacted many instances, and was glad the vendor took the initiative to stick to up.

Marketing - Alternatively of blowing your budget on a few huge ads per year, try operating a smaller sized ad considerably far more typically! Also most publications, each on-line and offline, will usually give you massive discounts for purchasing a lot more than one ad at a time. Click here Daido Moriyama - Contemporary Legend 37919 | RB to explore the purpose of this activity. (I do this with ads in my personal ezine, Straight Shooter Advertising.)

Bear in mind, a lot of advertising specialists who test all these methods say that repetition is the essential. So don't even really feel you have to be creative with your advertising - just saying or mailing the very same factor more than and over is better than not saying it or mailing it again.. Open In A New Browser is a forceful online database for further about the reason for this idea.
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